Every report runs through the same end-to-end process — from input validation and market pre-flight all the way to market share estimates and strategic recommendations.
Before you enter, know exactly how many strong players you are up against — and what the threat distribution looks like. Is the market dominated by a few heavyweights, or spread across many mid-tier players? This is your first strategic read.
Threat level distribution across 20 competitors
Before you enter a market, you must see who controls it. Our AI-powered SWOT analysis spans all major competitors — surfacing strengths, vulnerabilities, and opportunities in one structured view.
Not every market is worth entering. Quantified risk assessments — financial, competitive, and structural — show you where the danger is before money moves.
Where customers complain repeatedly, there is market inefficiency. We extract exactly what the market loves and what it resents — so you can enter where competitors fail.
See who dominates the space — and where there is room for disruption. Shares are estimated revenue among the analysed competitors, with a plausible range for each, so you know the competitive weight of every player and how sure we are.
Every data point in your report is scored by how much evidence backs it. Here is what each level means:
The first thing you see is the temperature of the market. Size, growth direction, average pricing, customer satisfaction, and top opportunities vs challenges — all from one structured read.
We do not fabricate insights. Every estimate comes with a confidence score so you know exactly which conclusions are solid and which require more investigation before you move.
Before you enter a market, you must understand it. InsightScan structures that understanding into twelve stages — each one answering a question you must be able to answer before committing capital.
Before a single search runs, your inputs are scored for clarity, specificity, and search viability. Weak inputs produce weak results — this stage catches that upfront and tells you exactly how to improve.
Input quality scoringA lightweight scan runs before the full analysis to confirm the market you described actually has discoverable competitors. You see early signal before committing to a full report.
Mini scan to verify real businesses exist in your target marketNo single query captures a market. We run over ten variations — by niche, location, service type, audience, and brand positioning — to surface the broadest possible competitor set before filtering begins.
10+ targeted search queries from different angles and intentsRaw search results contain noise — irrelevant businesses, duplicates, mismatched categories. The AI processes everything collected and selects only the competitors that genuinely match your market before any enrichment begins.
LLM evaluates all resultsEach shortlisted competitor goes through a full enrichment pass: Google Maps and Places data, real customer reviews, website discovery with ownership validation, social media profile discovery with deep verification, and per-competitor business intelligence — size estimates, revenue ranges, marketing strategies, and USP extraction. Every field carries a confidence score.
Google Maps dataThe SWOT is not a one-pass summary. It runs in sequence: strengths are identified from what competitors do well, weaknesses from where they fall short, opportunities from the gaps that emerge, and threats from the barriers and dominant players that make entry harder. Each stage informs the next.
Four-stage SWOT: Strengths → Weaknesses → Opportunity Mapping → Risk & Threat Identification → SummaryBuilt from the full dataset — not generic advice. Recommendations are derived from what the competitive field actually shows: where positioning is thin, where incumbents are weak, and where the data suggests a viable entry point exists.
Entry anglesAggregated from every competitor's review data and intelligence collected across the entire scan. This stage surfaces what the market consistently rewards, where frustration patterns repeat across multiple players, and where unmet demand represents a real opening.
Market-wide key insightsA structured read of the entire market — not a summary of individual competitors. Market size is an estimate of how many businesses of this type operate in the location; growth comes from how many competitors are new and how their review activity is trending; pricing comes from competitors' own published prices where we found them, otherwise their price positioning; confidence reflects how much real data sits behind the analysed set. Every tile shows its basis on hover.
Unique market opportunitiesThe risk picture is built from the competitor data itself: how saturated the market is, how established and well-financed the current players are, and what customers complain about. Each score comes with a one-line justification that cites the data, and the risks and mitigations are written for your situation — entering the market or already operating in it.
Saturation signalsA visual breakdown of each competitor's share of the estimated revenue among the businesses we analysed — built from the revenue, size, review and pricing signals collected during enrichment, with a plausible range per competitor. Entry barriers, best practices and competitive gaps are written from the same competitor table, so every claim points at a real business in your market.
Visual competitive share distributionYour report is saved automatically the moment it completes. Browse, revisit, or export past scans from your dashboard at any time.
Saved to historyEvery report is yours to keep. Download in the format that fits your workflow.
A formatted, print-ready document you can share with investors, partners, or your team without losing any context.
Raw structured data for every competitor, metric, and insight — ready to open in Excel, Google Sheets, or any BI tool.
Complete machine-readable export for developers, custom dashboards, or integrations with your existing data stack.
Send your full report directly to any inbox — yours or a colleague's. Clean, branded, and ready to read.
Market research is rarely a one-person decision. Bring your partners, your team or your advisor into the same report.
Send any report to someone you work with. They open the full analysis in their own account.
Group the people you decide with — co-founders, a team, family — and share with all of them in one step.
Nobody can search for you or browse your reports. You only hear from people who already know you — and only if you say yes.
InsightScan is built for multiple research scenarios — from understanding a market to dissecting one competitor.
Understand exactly who buys from your competitors, what they love, what they complain about, and where they feel underserved. The fastest way to find your entry positioning.
Go deep on one specific competitor. Their market footprint, pricing signals, online strength, and exactly what customers say — good and bad.
See exactly how the market is divided. Revenue estimates, share distributions, competitive gaps, and risk scoring — so you know where the opportunity sits before you commit.
See exactly what is included in each plan type.
Regret is expensive. Run your first market scan today — no commitment required.